Miller Lite

I collaborated with the team at Arc to bring Miller Lite to life during the music festival season, making sure patrons and concert goers knew their favorite beer was available at events across the US. I concepted, illustrated, and designed a sleeve that banded a traditional 24 pack case of Miller Lite. The idea was a low-cost, fun way to kick off the season and pave the way for activations in bars, stores, and venues.