Lumea IPL
Client
Philips
Agency
Philips XD
Team
Frank Dresden
Communicating hair removal through light
Philips was preparing to launch their first medical-grade Lumea IPL, but the existing customer journey was cluttered and confusing. I collaborated with the product and marketing teams to audit and streamline the entire end-to-end experience. As lead XD designer, I united the teams under a single visual story—redesigning packaging for clarity and enhancing post-purchase support through the app and CRM to ensure a seamless, confident user experience.
