Moto X Play

I collaborated with the team to concept and develop separate sizzle reels for the launch of Moto X Play, Moto X Style, and Moto X Force. The goal was to create something that felt like a cohesive family of products, while also clearly highlighting the unique features of each model. For example, the Moto X Play was positioned as an entry-mid-level phone that could do everything you needed without extra frills. My responsibilities included concepting, ideating, storyboarding, selecting the music, and art directing the motion designers for the final delivery.