Coors Banquet

Coors Banquet was facing a tough market due to the explosion of craft beers and breweries across the US. I collaborated with the creative team at Arc Worldwide to develop a campaign that broke through the noise, connecting to Banquet’s “Stolen, Smuggled, and Sought After” history. My role included conceptualizing the campaign and serving as the lead designer to execute and deliver the creative. This included ideating and developing ‘stealable’, limited-edition merch, including tumblers and metal tackers, designed to be displayed in bars and restaurants. Each were easily personalized to state legal pouring dates along with heritage deals.