OneBlade

Philips was developing a new direction for OneBlade. I helped ideate and design for the new packaging family. The new packaging concept focused on the company’s sustainability goals: the number of parts used was reduced to a minimum, and no plastic was used. The reduced graphics on pack also provide the consumer with better orientation for a wide product range that was getting muddled and confusing. All of this was aligning with Philips’ new philosophy: Less is More. The new packaging structure also served as a great foundation for the signature OneBlade identity to stand out—on the shelf and online.